4
Nov/0916
Nov/0916
Return On Influence – The Real ROI
Next time you hear people talking about history repeating itself, I’m hoping you will think about this. None of us remember the era when all commerce was localized — meaning, anyone you did business with lived in your immediate community. There was no such thing as advertising, marketing channels and brands. You did business with people you knew. It was not an “information economy” and nothing was mass produced. It was a Trust Economy. So what am I talking about when I say that history repeats itself? …welcome back to the Trust Economy.