So you think you've heard every perspective there is about social media and why companies should take notice? Think again. What I hope you understand after reading this is the true importance of social media and why most companies don't have a clue as to what it means for their business, customers, employees and their competitors.
Do You Deliver A Superior Customer Experience?

The answer would be NO. Chances are your company is NOT delivering a superior customer experience. So is this what's important about social media? The answer is... Partially.

There continues to be mass-adoption of social media as a way to build brands (both personal and corporate), communicate, collaborate and coordinate in a social network architecture. Today we are going to talk about the big guys: Midsize to Enterprise. It is undeniable that this has, and will, continue the way we work and share information. This paradigm has completely altered the way customers relate to brands and the way that corporate brand managers should operate.

Innovation refers to incremental, radical, and/or revolutionary change. Change in thinking, products, processes, and/or institutions & organizations. It's fueled by creative people on an unending journey to make things faster, smaller, cheaper, cleaner, simpler; people who put their heart and soul into their craft without regard. Institutions or organizations are deliberately and intentionally created by people. The development of functional institutions in society in general may be regarded as an instance of emergence; meaning, institutions arise, develop and function in a pattern of social self-organization, which goes beyond the conscious intentions of the individual humans involved. It is the mechanical and traditional way effort is coordinated.