Interactive Marketing Strategist – George Benckenstein Interactive Marketing Strategist & Flat World Evangelist musing about how digital is changing the paradigm of human culture.


Interruption vs Engagement Marketing

It is said that a typical American is exposed to 30,000 advertising messages a day.  I found that hard to believe when I first heard this but then I just looked around and thought about this for a moment.  Why don't you think about this for a moment.  Imagine your drive to work - billboards, commercials on the radio, how about logos on cars and trucks.  Now think about your day at work - banner ads, logos on shirts, your computer, your telephone.  Now that you think about it, you can start to imagine this notion of 30,000 ad messages a day.  Now how many did you notice?  How many can you remember?  How many of these ad messages influenced you in any way?  This is called "ad blindness" and we are getting very good at filtering this stuff out as consumers.