Interactive Marketing Strategist – George Benckenstein Interactive Marketing Strategist & Flat World Evangelist musing about how digital is changing the paradigm of human culture.


Welcome To Our Flat World

We are experiencing what some would call a "Revolution."  Actually, what we are experiencing is an "Evolution" of extraordinary magnitude.  In order to understand were we are going, let's begin by taking a quick look at where we've been.

The first half of the 20th century was an absolute disaster in human affairs.  A cataclysm.  We had the first world war, the great depression, the second world war and the rise of the communist nation.  Each one of these forces tore the world apart at the seams.  We also threw up barriers to human affairs which include: