Oct/0914
Swine Flu, Susan Boyle And The Network Multiplier Effect
Viral marketing is an epidemiological metaphor for how ideas get spread in a connected world. As marketers, we strive to create pandemics to “affect” people instead of “infect” people. The increasing prominence of the social web provides many ways to effectively scale and spread our messages and ideas in much the same way we fear swine flu could have global implications. You’re most likely already aware of the immense potential on the internet for your company and your brand, but it’s likely that you aren’t sure how to tap into it. You hear buzzwords like viral marketing, social marketing, buzz marketing, viral videos, consumer engagement, and destination websites, but these words do little to provide the perspective you need to formulate an approach.