Dec/099
Welcome To Our Flat World
We are experiencing what some would call a “Revolution.” Actually, what we are experiencing is an “Evolution” of extraordinary magnitude. In order to understand were we are going, let’s begin by taking a quick look at where we’ve been.
The first half of the 20th century was an absolute disaster in human affairs. A cataclysm. We had the first world war, the great depression, the second world war and the rise of the communist nation. Each one of these forces tore the world apart at the seams. We also threw up barriers to human affairs which include:
Sep/0911
Social Media vs Institutions
So you think you’ve heard every perspective there is about social media and why companies should take notice? Think again. What I hope you understand after reading this is the true importance of social media and why most companies don’t have a clue as to what it means for their business, customers, employees and their competitors.
Do You Deliver A Superior Customer Experience?
The answer would be NO. Chances are your company is NOT delivering a superior customer experience. So is this what’s important about social media? The answer is… Partially.
Aug/0915
Social Mindshifts For Traditional Marketers
There continues to be mass-adoption of social media as a way to build brands (both personal and corporate), communicate, collaborate and coordinate in a social network architecture. Today we are going to talk about the big guys: Midsize to Enterprise. It is undeniable that this has, and will, continue the way we work and share information. This paradigm has completely altered the way customers relate to brands and the way that corporate brand managers should operate.