Comments on: Social Mindshifts For Traditional Marketers http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/ Digital Media & Social Marketing Strategist - Flat World Evangelist Sun, 18 Jul 2010 07:46:26 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Stijn jacobs http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/comment-page-1/#comment-210 Stijn jacobs Tue, 28 Jul 2009 14:35:03 +0000 http://www.benckenstein.com/?p=73#comment-210 Great post! really pertinent. I made some comments on it with some European eyes: <a href="http://bit.ly/SK6hv" target="_blank">http://bit.ly/SK6hv</a> Great post! really pertinent. I made some comments on it with some European eyes: http://bit.ly/SK6hv

]]> By: George Benckenstein http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/comment-page-1/#comment-104 George Benckenstein Thu, 18 Jun 2009 01:04:38 +0000 http://www.benckenstein.com/?p=73#comment-104 All you have to do is mouseover the image Social Steve :) All you have to do is mouseover the image Social Steve :)

]]> By: Social Steve http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/comment-page-1/#comment-102 Social Steve Wed, 17 Jun 2009 21:40:46 +0000 http://www.benckenstein.com/?p=73#comment-102 Give credit where credit is due on the slide. Give credit where credit is due on the slide.

]]> By: David Reinhardt http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/comment-page-1/#comment-98 David Reinhardt Mon, 15 Jun 2009 19:29:44 +0000 http://www.benckenstein.com/?p=73#comment-98 A colleague and I were discussing this, specifically the first point. From an enterprise perspective, we distilled it into a notion of creating a community of like-minded individuals around a common focal point (i.e. your product / service). Many of the 'base' networks already exist (Facebook, LinkedIn, twitter, etc.) - the key challenge for a corporate is enticing people to bridge their network to yours and subsequently, to visit again and again. Ideas range from running regular competitions to encouraging people to create their own content using your product / service. It's an exciting time. A colleague and I were discussing this, specifically the first point. From an enterprise perspective, we distilled it into a notion of creating a community of like-minded individuals around a common focal point (i.e. your product / service). Many of the 'base' networks already exist (Facebook, LinkedIn, twitter, etc.) – the key challenge for a corporate is enticing people to bridge their network to yours and subsequently, to visit again and again. Ideas range from running regular competitions to encouraging people to create their own content using your product / service. It's an exciting time.

]]> By: Maria Sipka http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/comment-page-1/#comment-97 Maria Sipka Sun, 14 Jun 2009 20:55:12 +0000 http://www.benckenstein.com/?p=73#comment-97 Your hard work is paying off! Keep the great articles flowing. We learn so much from you. :-) Maria Your hard work is paying off! Keep the great articles flowing. We learn so much from you. :-) Maria

]]> By: Frankie De Soto http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/comment-page-1/#comment-93 Frankie De Soto Fri, 12 Jun 2009 16:12:22 +0000 http://www.benckenstein.com/?p=73#comment-93 Great stuff, It's a really deep understand how social media works, I hope to apply the concepts to the Hispanic market research I'm doing at my blog <a href="http://www.solpersona.com" target="_blank">www.solpersona.com</a> Great stuff, It's a really deep understand how social media works, I hope to apply the concepts to the Hispanic market research I'm doing at my blog http://www.solpersona.com

]]> By: Chris Fox http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/comment-page-1/#comment-48 Chris Fox Thu, 21 May 2009 07:11:05 +0000 http://www.benckenstein.com/?p=73#comment-48 Interesting article. I am not sure that the point about silos is particularly relevant, though. Silos make *everything* (of any significance) difficult - not just social media. Unfortunately, it is necessary to have some organisation within any mid to large business. Although there are many alternative ways of organising, each of them comes with a similar price. The most important price is usually a lack of communication and collaboration across boundaries. It is only by completely disaggregating organisations that we can start to reduce this. Interesting article. I am not sure that the point about silos is particularly relevant, though. Silos make *everything* (of any significance) difficult – not just social media. Unfortunately, it is necessary to have some organisation within any mid to large business. Although there are many alternative ways of organising, each of them comes with a similar price. The most important price is usually a lack of communication and collaboration across boundaries. It is only by completely disaggregating organisations that we can start to reduce this.

]]> By: karuna http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/comment-page-1/#comment-47 karuna Thu, 21 May 2009 04:33:25 +0000 http://www.benckenstein.com/?p=73#comment-47 I enjoyed reading the article. :) I enjoyed reading the article. :)

]]> By: Karuna http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/comment-page-1/#comment-46 Karuna Thu, 21 May 2009 04:32:09 +0000 http://www.benckenstein.com/?p=73#comment-46 Social Media is an evolving medium. Even today business owners need a mind set shift to be able to embrace the idea of Social media as one of the key marketing mediums. I deal with client doubts about investment vs results, almost every time we discuss/suggest Social Media as an integral part of their marketing mix. In brief, for me Social Media is an opportunity. It is upto the marketer to capitalize on this opportunity to bridge gaps between website owners and audience/customers and generate visible, measurable results for their client's businesses. Social Media is an evolving medium. Even today business owners need a mind set shift to be able to embrace the idea of Social media as one of the key marketing mediums.
I deal with client doubts about investment vs results, almost every time we discuss/suggest Social Media as an integral part of their marketing mix. In brief, for me Social Media is an opportunity. It is upto the marketer to capitalize on this opportunity to bridge gaps between website owners and audience/customers and generate visible, measurable results for their client's businesses.

]]> By: Patrick Galig http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/comment-page-1/#comment-31 Patrick Galig Sun, 17 May 2009 16:00:40 +0000 http://www.benckenstein.com/?p=73#comment-31 Hi George How true, how true.....I'm in the risk management business and want to bring in social media in our local marketing department. The challenge for me isn't only a internal matter...it is also getting the attention of CFO's, Credit managers etc. They're usually a bit "conservative"...Let's see how I can overcome this hurdle. Nevertheless, I stay tuned for further interesting insights from you. Hi George

How true, how true…..I'm in the risk management business and want to bring in social media in our local marketing department. The challenge for me isn't only a internal matter…it is also getting the attention of CFO's, Credit managers etc. They're usually a bit "conservative"…Let's see how I can overcome this hurdle. Nevertheless, I stay tuned for further interesting insights from you.

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