Comments on: Return On Influence – The Real ROI

By: Nancy Adler

Nancy Adler — Thu, 10 Dec 2009 22:45:50 +0000

Thank you George~Great post! ~ Refreshing indeed. ~ Thank you for bringing us back to the basics of trust in building on-line and offline relationships (steeped in integrity and respect) and the importance of our personal brand. ~ They are of high value as well as your post. I will pass it on. ~ Blessings ~ Nancy
http://www.GamblingOnLife.com

By: Al Williams

Al Williams — Fri, 06 Nov 2009 16:23:43 +0000

Completely agree that attention is the new currency… I wrote about this issue in my blog, but think that the key conclusion is that we are returning to making friends and marketing products through relationships. This is not a new idea, but as you state above the difference is that computers now mediate our communication and provide scale to this approach.

Do give me a shout on what you think of the discussion that I have posted here: http://coffeemarketing.co.uk/attention-is-the-new-marketing-currency%20/

(Apologies for linking within your comment thread- hope it is interesting)

Regards

Al
Coffee Marketing

By: arvind chandran

arvind chandran — Sat, 25 Jul 2009 12:43:32 +0000

nice one!

By: Erasmo Velez

Erasmo Velez — Wed, 15 Jul 2009 01:54:29 +0000

"Be of service without regard and be meaningful to people NOW." Great post George.

By: heykeenan

heykeenan — Tue, 30 Jun 2009 03:29:46 +0000

Well said. This Return on Influence pays itself back in time in the form of a valuable asset. As our social graphs or online influence grows it becomes a real measurable asset. I see this asset being critical to the success of the next generation and those with out a well developed, well managed asset will suffer severely. I see an online presence or social graph being our most valuable asset being worth even more than our homes. I wrote about it here: Online Presence: Asset of the Future-Why our Social Graph Will be Worth More Than Our Homes. http://asalesguy.com/2009/05/14/online-presence-t...

By: George Benckenstein

George Benckenstein — Tue, 23 Jun 2009 13:39:15 +0000

Hi Daniele,

I would be happy for you to republish this post. Thank you.

By: Daniele Bazzano

Daniele Bazzano — Tue, 23 Jun 2009 09:12:10 +0000

Dear George,

My name is Daniele Bazzano and I work with Robin Good at MasterNewMedia.

We would love to republish this post with full credit and link back like we already did for your excellent "Social Media vs Institutions".

Please let me know if you would be willing to give us such permission.

Many thanks,

Daniele

By: George

George — Thu, 18 Jun 2009 01:03:19 +0000

You have a good point there Oliver. Being the brandbuilder, you definitely know to shape your presentation for your audience

By: olivier Blanchard

olivier Blanchard — Wed, 17 Jun 2009 16:26:25 +0000

Good post and you make some valid points, but you're confusing ROI with things like impact and effect. Just make sure that when an exec asks you about ROI, you don't redirect to "Return On Influence," or you won't get invited back for a follow-up.

By: David Cheney

David Cheney — Sun, 14 Jun 2009 18:33:19 +0000

thanks George … been thinking myself in terms of Trust Economy…

http://davidcheney.wordpress.com/2009/06/14/the-t...