Comments on: Interruption vs Engagement Marketing

By: lucky@austin pools

lucky@austin pools — Thu, 24 Nov 2011 14:32:14 +0000

It was pleasure reading your post!Please write more so that we can get more details.I’ve truly enjoyed browsing your blog posts.I’m hoping you write again very soon!

By: Peter Drinnan

Peter Drinnan — Sun, 02 Oct 2011 11:20:30 +0000

If you are interested in the concept of engagement selling, read chapter 3 "The Cost of Free" from Predictably Irrational by Dan Ariely. He talks about how people do not factor in their time when considering using something that is "Free".

If "Free" is comparable to something that is not free, people will without rationality value it. LinkedIn offers "premium" packages but they know very few people will pay for that. They do know that people will put up with a lot more banner ads if they think they are getting a valuable service for free.

By: social media

social media — Wed, 01 Jun 2011 17:01:30 +0000

. Where else could anyone get that kind of information in such a perfect way of writing?

By: Function and Style

Function and Style — Sat, 28 May 2011 07:49:27 +0000

I was reading today a couple of in-depth articles on how higher education may change globally because of the integration of online education and social media, that we are now learning by entering and becoming members of communities, Great post, will be back soon.

By: wallpapers

wallpapers — Wed, 25 May 2011 05:45:42 +0000

Well, I learn more from my interactions with others and how they receive and consume the information! Thanks:)

By: Okmulgee Attorney

Okmulgee Attorney — Sat, 21 May 2011 11:23:55 +0000

Well, I think what it comes down to is this: Just like media is participatory, so will product development – at a much more enhanced level than focus groups, etc… Products will be developed in ways where they define their own customer experience, Thankssss.

By: Greg F

Greg F — Sun, 30 Jan 2011 21:29:10 +0000

Love it! Some have touched on it but it deserves to be restated – Interruptions can have damaging impact. I think you said it well about learning as a kid that if you are going to interrupt it better be good. Being 'good' has to apply both to the content and the context of the interruption.

By: Davor

Davor — Wed, 01 Dec 2010 05:29:12 +0000

I just used this image in my post
not so hard to believe that avarage american is exposed
to thousands of commercials in a single day

By: Robert

Robert — Tue, 19 Oct 2010 08:28:09 +0000

I used your great ideas in this infographic. I think you will like this! http://www.flickr.com/photos/robertvangeenhuizen/...

By: GSteiner

GSteiner — Wed, 29 Sep 2010 13:34:54 +0000

Do many consumers really want a 'relationship', an emotional connection with a business? I can understand the emotional connection people have with sports teams, political organizations, alma maters and charities. But a business? I know I don't, even if they make a good product.