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	<title>George Benckenstein</title>
	<link>http://www.benckenstein.com</link>
	<description>Digital Media &#38; Social Marketing Strategist - Flat World Evangelist</description>
	<lastBuildDate>Thu, 07 Jan 2010 00:30:23 +0000</lastBuildDate>
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		<title>Welcome To Our Flat World</title>
		<description><![CDATA[
We are experiencing what some would call a &#8220;Revolution.&#8221;  Actually, what we are experiencing is an &#8220;Evolution&#8221; of extraordinary magnitude.  In order to understand were we are going, let&#8217;s begin by taking a quick look at where we&#8217;ve been.
The first half of the 20th century was an absolute disaster in human affairs.  A cataclysm.  We [...]]]></description>
		<link>http://www.benckenstein.com/social-media/welcome-to-our-flat-world/</link>
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		<title>Return On Influence &#8211; The Real ROI</title>
		<description><![CDATA[
Next time you hear people talking about history repeating itself, I&#8217;m hoping you will think about this.  None of us remember the era when all commerce was localized &#8212; meaning, anyone you did business with lived in your immediate community.  There was no such thing as advertising, marketing channels and brands.  You did business with [...]]]></description>
		<link>http://www.benckenstein.com/social-media/return-on-influence-the-real-roi/</link>
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		<title>Swine Flu, Susan Boyle And The Network Multiplier Effect</title>
		<description><![CDATA[
Viral marketing is an epidemiological metaphor for how ideas get spread in a connected world.  As marketers, we strive to create pandemics to &#8220;affect&#8221; people instead of &#8220;infect&#8221; people.  The increasing prominence of the social web provides many ways to effectively scale and spread our messages and ideas in much the same way we fear [...]]]></description>
		<link>http://www.benckenstein.com/digital-media/swine-flu-susan-boyle-and-the-network-multiplier-effect/</link>
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		<title>Social Media vs Institutions</title>
		<description><![CDATA[So you think you&#8217;ve heard every perspective there is about social media and why companies should take notice?  Think again.  What I hope you understand after reading this is the true importance of social media and why most companies don&#8217;t have a clue as to what it means for their business, customers, employees [...]]]></description>
		<link>http://www.benckenstein.com/social-media/social-media-vs-institutions/</link>
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		<title>Interruption vs Engagement Marketing</title>
		<description><![CDATA[
It is said that a typical American is exposed to 30,000 advertising messages a day.  I found that hard to believe when I first heard this but then I just looked around and thought about this for a moment.  Why don&#8217;t you think about this for a moment.  Imagine your drive to work &#8211; billboards, [...]]]></description>
		<link>http://www.benckenstein.com/social-media/interruption-vs-engagement-marketing/</link>
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		<title>Social Mindshifts For Traditional Marketers</title>
		<description><![CDATA[
There continues to be mass-adoption of social media as a way to build brands (both personal and corporate), communicate, collaborate and coordinate in a social network architecture.  Today we are going to talk about the big guys:  Midsize to Enterprise.  It is undeniable that this has, and will, continue the way we work and share [...]]]></description>
		<link>http://www.benckenstein.com/social-media/social-mindshifts-for-traditional-marketers/</link>
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		<title>Embrace Chaos To Conquer An Uncertain World</title>
		<description><![CDATA[
It is important to work to understand as many of the working pieces in your craft but true genesis lies beyond words and true creativity is creating something where there is not.  Nobody can tell you where your own success lies and you won&#8217;t find success in the place it is not.  There&#8217;s a Japanese [...]]]></description>
		<link>http://www.benckenstein.com/creativity/embrace-chaos-to-conquer-an-uncertain-world/</link>
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		<title>Exponential Innovation &amp; Institutional Demise</title>
		<description><![CDATA[
Innovation refers to incremental, radical, and/or revolutionary change.  Change in thinking, products, processes, and/or institutions &#38; organizations.   It&#8217;s fueled by creative people on an unending journey to make things faster, smaller, cheaper, cleaner, simpler; people who put their heart and soul into their craft without regard.  Institutions or organizations are deliberately and intentionally created by [...]]]></description>
		<link>http://www.benckenstein.com/creativity/exponential-innovation-institutional-demise/</link>
			</item>
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		<title>Don&#8217;t Ideate On Our Differences; Let&#8217;s Master Our Similarities</title>
		<description><![CDATA[
Before I get started on this post let me make one thing absolutely clear.  I am a DATA JUNKIE.  My job is to develop digital products, online destinations and engagement campaigns using the latest behavioral scoring technology available; technology that allows one to gather primary data on the audience that is interacting with the products.  [...]]]></description>
		<link>http://www.benckenstein.com/creativity/segmentation-vs-a-coherent-ubiquity/</link>
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