Dec/099
Welcome To Our Flat World
We are experiencing what some would call a “Revolution.” Actually, what we are experiencing is an “Evolution” of extraordinary magnitude. In order to understand were we are going, let’s begin by taking a quick look at where we’ve been.
The first half of the 20th century was an absolute disaster in human affairs. A cataclysm. We had the first world war, the great depression, the second world war and the rise of the communist nation. Each one of these forces tore the world apart at the seams. We also threw up barriers to human affairs which include:
Nov/0916
Return On Influence – The Real ROI
Next time you hear people talking about history repeating itself, I’m hoping you will think about this. None of us remember the era when all commerce was localized — meaning, anyone you did business with lived in your immediate community. There was no such thing as advertising, marketing channels and brands. You did business with people you knew. It was not an “information economy” and nothing was mass produced. It was a Trust Economy. So what am I talking about when I say that history repeats itself? …welcome back to the Trust Economy.
Sep/0911
Social Media vs Institutions
So you think you’ve heard every perspective there is about social media and why companies should take notice? Think again. What I hope you understand after reading this is the true importance of social media and why most companies don’t have a clue as to what it means for their business, customers, employees and their competitors.
Do You Deliver A Superior Customer Experience?
The answer would be NO. Chances are your company is NOT delivering a superior customer experience. So is this what’s important about social media? The answer is… Partially.
Aug/0920
Interruption vs Engagement Marketing
It is said that a typical American is exposed to 30,000 advertising messages a day. I found that hard to believe when I first heard this but then I just looked around and thought about this for a moment. Why don’t you think about this for a moment. Imagine your drive to work – billboards, commercials on the radio, how about logos on cars and trucks. Now think about your day at work – banner ads, logos on shirts, your computer, your telephone. Now that you think about it, you can start to imagine this notion of 30,000 ad messages a day. Now how many did you notice? How many can you remember? How many of these ad messages influenced you in any way? This is called “ad blindness” and we are getting very good at filtering this stuff out as consumers.
Aug/0915
Social Mindshifts For Traditional Marketers
There continues to be mass-adoption of social media as a way to build brands (both personal and corporate), communicate, collaborate and coordinate in a social network architecture. Today we are going to talk about the big guys: Midsize to Enterprise. It is undeniable that this has, and will, continue the way we work and share information. This paradigm has completely altered the way customers relate to brands and the way that corporate brand managers should operate.