Interactive Marketing Strategist – George Benckenstein Interactive Marketing Strategist & Flat World Evangelist musing about how digital is changing the paradigm of human culture.


Return On Influence – The Real ROI

Next time you hear people talking about history repeating itself, I'm hoping you will think about this.  None of us remember the era when all commerce was localized -- meaning, anyone you did business with lived in your immediate community.  There was no such thing as advertising, marketing channels and brands.  You did business with people you knew.  It was not an "information economy" and nothing was mass produced.  It was a Trust Economy.  So what am I talking about when I say that history repeats itself?   ...welcome back to the Trust Economy.


Embrace Chaos To Conquer An Uncertain World

It is important to work to understand as many of the working pieces in your craft but true genesis lies beyond words and true creativity is creating something where there is not.  Nobody can tell you where your own success lies and you won't find success in the place it is not.  There's a Japanese proverb that says "The Reverse Side Also Has A Reverse Side."  These words mixed with Buddha's last - "Conditioned things are perishable; with vigilance strive to succeed" have inspired the notion behind this post as I relate them to myself, creativity and the things I pragmatically work thru on a daily basis.  So let's step back and dispel some conventional thinking first.