Dec/099
Welcome To Our Flat World
We are experiencing what some would call a “Revolution.” Actually, what we are experiencing is an “Evolution” of extraordinary magnitude. In order to understand were we are going, let’s begin by taking a quick look at where we’ve been.
The first half of the 20th century was an absolute disaster in human affairs. A cataclysm. We had the first world war, the great depression, the second world war and the rise of the communist nation. Each one of these forces tore the world apart at the seams. We also threw up barriers to human affairs which include:
Oct/0914
Swine Flu, Susan Boyle And The Network Multiplier Effect
Viral marketing is an epidemiological metaphor for how ideas get spread in a connected world. As marketers, we strive to create pandemics to “affect” people instead of “infect” people. The increasing prominence of the social web provides many ways to effectively scale and spread our messages and ideas in much the same way we fear swine flu could have global implications. You’re most likely already aware of the immense potential on the internet for your company and your brand, but it’s likely that you aren’t sure how to tap into it. You hear buzzwords like viral marketing, social marketing, buzz marketing, viral videos, consumer engagement, and destination websites, but these words do little to provide the perspective you need to formulate an approach.