Interactive Marketing Strategist – George Benckenstein Interactive Marketing Strategist & Flat World Evangelist musing about how digital is changing the paradigm of human culture.


Social Mindshifts For Traditional Marketers

There continues to be mass-adoption of social media as a way to build brands (both personal and corporate), communicate, collaborate and coordinate in a social network architecture.  Today we are going to talk about the big guys:  Midsize to Enterprise.  It is undeniable that this has, and will, continue the way we work and share information.  This paradigm has completely altered the way customers relate to brands and the way that corporate brand managers should operate.